It also makes use of “sense and avoid” technology to dodge potential obstacles en route to its delivery destination. The new prototype drone can cover 15 miles and fly at more than 55mph, with its design enabling delivery within 30 minutes after a Prime customer places an order. The ad, which shows off the ecommerce giant’s delivery drone prototype, comes two years after Amazon first revealed its ambitions to develop a delivery service making use of drone technology. It then shows Prime Air in action as a drone delivers the football boots by air within 30 minutes and creates a landing area in the fictional family’s garden. At this point, Amazon sends a notification to your tablet to say your delivery is arriving, and the drone lands in your garden.In the light-hearted ad, Clarkson, who has signed a deal to work on a new car show for Amazon Prime’s streaming service, narrates on-screen as a family orders a new pair of football boots for their daughter after their pet dog chewed the previous pair. When nearing the customer's house, the drone uses a camera to scan the ground, looking for an Amazon logo the customer places in their garden. The drones use "sense and avoid" technology to recognise other airborne hazards such as planes and hot air balloons, and navigates around them. "In time, there will be a whole family of Amazon drones, with different designs for different environments," the presenter said. The Prime Air drone automatically delivers packages to customers' gardens Amazon Prime Air 'will take some time' to developĭespite claiming footage of the drones flying was real and not simulated, Amazon admitted: "Putting Prime Air into service will take some time, but we will deploy when we have the regulatory support needed to realise our vision."Ĭlarkson described the Prime Air drone as: "A miracle of modern technology rises vertically like a helicopter to nearly 400ft." The drone then sets off horizontally like an aeroplane. Prime Air has great potential to enhance the services we already provide to millions of customers by providing raid parcel delivery." designed to safely get packages to customers in 30 minutes or less using small unmanned aerial vehicles, also called drones. "We're excited about Prime Air," Amazon said in a statement. Clarkson's first advert featured Amazon's Fire TV Stick. This is the second Amazon advert to feature Clarkson, who was hired by the retailer earlier this year alongside his former BBC Top Gear presenters, Richard Hammond and James May, to present a new motoring programme. Clarkson said Amazon Prime Air would operate a "whole family" of delivery drones. One Amazon drone is capable of flying for 15 miles on one charge, although without recharging at the customer's house, this would means recipients would need to live around seven miles from the Amazon delivery depot. An advert for the service, presented by Jeremy Clarkson, shows how they can be used to deliver packages to customers' gardens within 30 minutes of an order being placed. The Amazon Prime Air drone can fly for 15 miles and deliver packages within 30 minutes of the order being placed AmazonĪmazon has revealed the closest look yet at what its upcoming family of Prime Air delivery drones will look like.
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